Black Rifle Coffee Company (BRCC) has rapidly become a household name in the coffee industry, especially among veterans, active-duty military personnel, and patriotic Americans. Recognized for its robust blends and commitment to supporting military and veteran communities, the question arises: Who owns Black Rifle Coffee? This article delves deeply into the ownership structure, the mission behind the brand, and what makes it a unique player in the coffee market.
The Founding of Black Rifle Coffee Company
Black Rifle Coffee was founded in 2014 by former Special Forces soldier Evan Hafer. The company was born out of Hafer’s passion for coffee and his dedication to assisting fellow veterans. The story of BRCC is one of resilience, entrepreneurship, and a mission that goes beyond just brewing coffee.
Back to the Beginning: Evan Hafer’s Journey
Before launching BRCC, Evan Hafer spent over 16 years in the military, during which he experienced the profound connection between coffee and camaraderie. After his service, he combined his military background with his passion for coffee to create a brand that captures not only quality but also a mission to bring veterans together.
The Ethos of the Brand
From its inception, BRCC has aimed to be more than just a coffee company. The ethos of BRCC is rooted in patriotism, respect for military personnel, and a strong commitment to giving back. The brand consciously chose to support veteran causes while creating jobs for veterans and advocating for issues that affect them.
The Ownership Structure of Black Rifle Coffee
Understanding the ownership dynamics of Black Rifle Coffee Company reveals much about its growth and mission-focused approach.
Evan Hafer: The Visionary Behind BRCC
As the founder and CEO of Black Rifle Coffee, Evan Hafer remains deeply involved in the company’s operations. His military experience uniquely positions him to connect with the brand’s target audience, which includes veterans, active military, and coffee aficionados alike. Hafer’s leadership has been pivotal in shaping the company’s identity and guiding its mission.
Investment and Expansion: Who Else is at the Helm?
In 2020, Black Rifle Coffee Company underwent a significant change in its corporate structure when it received a substantial investment from the private equity firm, Riverbend Capital. This partnership was pivotal in facilitating BRCC’s growth trajectory, helping it to expand its reach and diversify its product offerings.
This investment was complemented by other prominent figures entering the fray, such as former Minnesota Governor Tim Pawlenty, who became involved in the company’s strategic growth efforts. This collaboration has allowed BRCC to tap into valuable expertise, aiding its expansion while maintaining its core mission.
The Mission Behind Black Rifle Coffee Company
Many companies may offer a quality product, but BRCC stands out due to its unwavering mission. The company dedicates itself to serving the military and veteran community through a series of impactful initiatives.
Supporting Our Veterans: Beyond Coffee
Black Rifle Coffee Company takes pride in its strong advocacy for veteran causes. The company regularly contributes to organizations such as:
- **The Special Operations Warrior Foundation** – providing scholarships and financial assistance to families of fallen special operations soldiers.
- **Folds of Honor** – offering educational scholarships to the children of fallen and disabled service members.
Through these contributions, BRCC emphasizes its connection to military service and actively seeks to improve the lives of veterans and their families.
Empowering Veterans in the Workplace
In addition to financial support for veteran organizations, BRCC is committed to hiring veterans. The company actively recruits former military personnel into key positions, ensuring that their staff reflects the community they serve. This emphasis on employing veterans helps foster a supportive environment where employees can relate to one another’s experiences.
The Product Line: What Makes Black Rifle Coffee Unique?
When it comes to coffee, quality is paramount. Black Rifle Coffee offers a variety of blends catering to different tastes, emphasizing both flavor and boldness.
Product Offerings
BRCC provides an extensive range of coffee products to its customers, including:
- **Whole Bean Coffee:** Freshly roasted varieties available for those who enjoy grinding their beans.
- **Ground Coffee:** Convenient options for immediate use without the hassle of grinding.
Additionally, BRCC has ventured into ready-to-drink coffee products, making it easier for coffee lovers to enjoy their favorite brews on the go.
Customization and Subscription Services
The brand also offers unique customization options through its subscription service, allowing customers to receive their favorite coffee blends directly to their doorsteps at their specified intervals. This intuitive service has garnered a loyal fan base eager to enjoy the richness of BRCC’s offerings without missing a beat.
Community Engagement and Social Media Presence
Black Rifle Coffee Company effectively utilizes social media platforms to engage with its fans and promote its brand message. The company’s humorous and relatable content resonates with its audience, fostering a strong online community.
The Role of Social Media in BRCC’s Success
The company has established a notable presence on platforms like Instagram, Facebook, and TikTok, where it shares not only product-related content but also highlights individuals’ unique stories within the veteran community. Engaging with customers in this way creates a sense of connection that elevates the brand beyond being merely a coffee retailer.
Influencer Collaborations
BRCC collaborates with various influencers and personalities who align with its mission and values. This strategy not only helps bolster brand visibility but also ensures that the message reaches like-minded individuals who may become contributing supporters of the brand’s advocacy for veterans.
Future Endeavors: What Lies Ahead for BRCC?
With a solid foundation and a passionate fan base, Black Rifle Coffee Company is poised for continued growth and innovation in the coffee industry.
Expansion Initiatives
BRCC is actively exploring options to expand its physical presence through new retail outlets and café locations. The company aims to enhance brand visibility and connect with customers in their communities, advancing its mission on a more personal level.
Continued Commitment to Quality
As BRCC grows, maintaining quality and connection remains a priority. The brand consistently invests in sourcing premium coffee beans, ensuring that what reaches customers is of the highest caliber.
Conclusion: A Cup of Coffee, A Cause
In summary, the ownership of Black Rifle Coffee Company is spearheaded by veteran entrepreneur Evan Hafer, supported by a powerful network of investors and advocates. More than just a coffee brand, BRCC embodies a culture of support for the military community—creating platforms for job opportunities, generating funds for veteran organizations, and continuously delivering quality coffee.
As the brand continues to flourish, it remains focused on its mission of crafting exceptional coffee while uplifting those who have served our nation. With its commitment to community and quality, Black Rifle Coffee Company symbolizes a true American success story—one that beyond every cup brews a hope and a future for veterans and coffee lovers everywhere.
What is Black Rifle Coffee Company?
Black Rifle Coffee Company (BRCC) is a veteran-owned coffee company that specializes in high-quality, small-batch coffee. Founded in 2014 by former Army Green Beret Evan Hafer, the brand has quickly grown in popularity among coffee enthusiasts and veterans alike. BRCC is known for its distinctive blends and roasts that cater to a diverse audience, promoting American values and supporting the military community.
The company prides itself on sourcing high-quality beans from around the world, focusing on sustainability and ethical practices. Additionally, BRCC has carved out a niche in the coffee market by incorporating a strong patriotic theme and emphasizing their support for veterans and first responders through partnerships and charitable initiatives.
How did Black Rifle Coffee Company become successful?
Black Rifle Coffee Company’s success can be attributed to several factors, including its unique branding, dedicated customer base, and strategic marketing efforts. The company leverages social media platforms effectively, connecting with its audience through engaging content and a relatable identity. Its commitment to veterans resonates deeply with consumers who appreciate a brand driven by purpose and community support.
Furthermore, BRCC’s high-quality products have garnered a loyal following. By offering a variety of blends, subscriptions, and specialty items, the company appeals to a broad range of coffee drinkers. Their direct-to-consumer model has also fostered a sense of accessibility and partnership with customers, ensuring they remain engaged and supportive of the brand.
Who owns Black Rifle Coffee Company?
Black Rifle Coffee Company was co-founded by Evan Hafer, who serves as the CEO. He leads a team of veterans and coffee enthusiasts who are passionate about both coffee and military life. The company’s strong values and mission are reflected in its leadership, which shares a commitment to serve and support the veteran community.
In addition to Hafer, the ownership structure includes other military veterans and stakeholders who emphasize a shared vision of the company’s purpose. This veteran-centric ownership helps reinforce the brand’s commitment to giving back and supporting those who have served, creating a strong identity around the company’s mission.
What sets Black Rifle Coffee apart from other coffee brands?
Black Rifle Coffee Company stands out from other coffee brands through its intense focus on military culture, patriotism, and community involvement. The brand’s messaging resonates with patriotic consumers and veterans, creating a sense of camaraderie and belonging. Their commitment to producing high-quality coffee that emphasizes unique roasts and blends is a hallmark differentiator in a crowded market.
Moreover, BRCC embraces a direct connection with its customers through storytelling and transparency. Their marketing campaigns not only showcase products but also highlight the stories of veterans and the importance of supporting our armed forces. This emotional connection amplifies customer loyalty and sets them apart from more traditional coffee brands.
Does Black Rifle Coffee support any charitable organizations?
Yes, Black Rifle Coffee Company actively supports various charitable organizations, primarily focused on helping veterans and first responders. One of the company’s key initiatives is its partnership with the Special Operations Warrior Foundation, which provides support to the families of fallen special operations forces. By contributing a percentage of profits to such causes, BRCC demonstrates a strong commitment to giving back to the military community.
In addition to the Special Operations Warrior Foundation, BRCC has collaborated with numerous other organizations that benefit veterans, including educational programs and rehabilitation initiatives. These efforts not only serve to uplift the veteran community but also enhance the brand’s image as a socially responsible and mission-driven company.
What products does Black Rifle Coffee offer?
Black Rifle Coffee Company offers a diverse array of coffee products, including whole bean selections, ground coffee, and various roast levels from light to dark. They provide an assortment of blends tailored to different palates, such as Colombia, Just Black, and the highly-popular espresso. Additionally, BRCC has introduced flavored coffees, single-serve cups, and even coffee-related merchandise to match the lifestyle of their customers.
Beyond coffee, BRCC has expanded its product line to include specialized items like apparel and accessories. They produce limited-edition blends and seasonal releases to keep the offerings fresh and exciting for consumers. The diversity of products ensures that there is something for every coffee lover, while also reinforcing the brand’s commitment to quality.
Where can I purchase Black Rifle Coffee products?
Black Rifle Coffee products are available for purchase through their official website, where customers can choose from various coffee blends, merchandise, and subscription options. The website provides a user-friendly experience, allowing consumers to explore product details and make secure transactions easily. BRCC also offers periodic sales and promotions, encouraging customers to engage with the brand.
In addition to online sales, BRCC has begun expanding its presence in retail locations across the United States. Selected grocery chains, military exchanges, and specialty coffee shops have started to carry their products. This growing retail footprint helps BRCC reach a wider audience and makes their high-quality coffee more accessible to consumers seeking convenient purchasing options.
Is Black Rifle Coffee Company eco-friendly?
Yes, Black Rifle Coffee Company is committed to sustainability and eco-friendly practices. They prioritize sourcing coffee beans from growers who use sustainable farming methods and who adhere to ethical standards. By partnering with these growers, BRCC ensures that the beans it produces are of the highest quality while supporting environmentally responsible practices.
Additionally, BRCC is actively working to reduce its environmental impact. The company uses eco-friendly packaging solutions and promotes recycling initiatives to minimize waste. Their dedication to preserving the environment aligns with their values and resonates with environmentally-conscious consumers.